You want to make more money, right?
Of course you also want to:
- serve your clients
- fulfill your purpose
- create beautiful, high-quality products
- spend more time with your family
- lose weight, look 10 years younger and increase your – wait, where were we?
As a business owner, you know what it takes to accomplish the good stuff: more sales.
Conversion copy increases your sales, and your bottom line. So you can focus on checking off the rest of that list while my words work for you.
Hit “Delete” On Writer’s Block.
What if you took copywriting off your packed task list altogether?
What if you could partner with an expert who responds quickly, really listens, intimately understands your brand voice and translates it into words that sell?
How would it feel to l-o-v-e your website and marketing materials, knowing they sound just like you (and make money doing it?)
What would you do with those extra days or even weeks you’d spend trying to write your copy?
How would you feel with a website that clearly shows what you do and how great you do it?
Copy that converts – without pulling out your hair over word choice.
The Custom Convo deluxe copywriting service is a done-for-you package of web copy that attracts your ideal clients, increases conversion rates, and boosts your SEO.
The Process
Ready to set up a call? After you start a convo, we’ll chat for 15 minutes about your project to see if I’m the perfect fit. If it’s love at first Skype, you’ll place a reservation on my calendar, and we’ll get to work.
When you trust me with your business’ unique voice, we create a partnership. So we’re always on the same (web) page, we follow this system to create fantastic results, every time.
Step 1.
You’ve got mail! You’ll fill out your in-depth brand analysis.
This helps me cut through the noise to reach your audience with a sultry whisper – never a shouted sales pitch.
Then we’ll set up a 30 minute strategy call to review the data and home in on what makes your business so special.
Step 2.
I get to work. I apply a decade of writing chops to the time-tested science of copy that sells.
I work from your custom Brand Glossary to ensure I perfectly match your brand voice.
You keep your business thriving with one less task on your to-do list.
Step 3.
Special Delivery! You get 6 perfect pages of copy, written in your brand voice and ready to make sales while you sleep.
We have a 1 hour coaching call about copy best practices, plus some tips and tricks for using your exquisite text across multiple channels.
Finally, we toast to your shiny new website’s success!
The Deluxe Copywriting Package
Investment starts at $2400 and includes:
Quiz Show
Strategy Call
Your Brand Glossary
Custom Copy
Copy Coaching
Quiz Show
We start with an in-depth brand questionnaire to suss out your brand voice and how you connect with your dream clients and customers.
Strategy Call
We book a 30 minute Skype call to cover:
- Your business goals.
- Your expertise: what you’re known for and should be known for.
- Your SEO keywords.
- Your ideal client.
- Your brand voice.
- The pages your website needs.
Your Brand Glossary
My signature product offered only once a year as a standalone item. Think of it like a reference guide for anyone writing about your business… anywhere, anytime. It includes all the words you need to describe what you do, plus templates that make it easier. I’ll work from this to make sure I match your voice perfectly.
Custom Copy
Up to 6 pages of rich, juicy copy that speaks directly to the people you want to do business with. Written with conversion in mind, plus SEO, so you can nab Google’s attention too.
Your delivery includes:
- One round of revisions to make sure everything is flawless.
- A wireframe of the layout with my recommendations for your visitors’ journey through your site. We want them to stick around and chat.
- Full copyrights on your copy. It’s your queendom, and here are the keys.
Copy Coaching
A 60 minute call where we’ll:
- Do a virtual walk-through of your copy.
- Answer any questions you or your designer have about making the site as beautiful as it is smart.
- Cover copy best practices.
- Discuss how we can weave your shiny new copy into your content strategy.
Work With Me
The Custom Convo experience guarantees you all of the delectable deliverables above, plus:
Professionalism
I put corporate touches on my creative process. And I take your business as seriously as I take my own.
Communication
You always know what I’m working on, when you’ll get it, how to reach me, and where we are on your project timeline.
Partnership
Your content and copy speaks directly to your clients. I work with you to ensure it sounds true to your brand.
Let’s Do This
Because I need to give every one of my clients white glove, 5 diamond service, I book a limited number of my services each quarter.
My copywriting package works as a 4-week partnership, and I typically can start on your project within 2-3 weeks.
Grab Your Space On my Calendar Today!
There are some major misconceptions about copywriting…and copywriters. Here are some things I want you to know about my custom copy service.
- Your voice, not mine. You’ve spent years cultivating your brand voice and message. A copywriter’s greatest skill isn’t writing: it’s listening. Before I ever touch a keyboard I take the time to learn about you, your business, and understand your product. I get to know your brand intimately so when your dream clients fall in love with you online, they’re just as smitten when they get to talk to you in real time.
- Cost vs. Value. Copywriting services are a business investment. As you’ve built your business, you’ve seen the difference in results between “bargains” and ambitious buys that leveled-up your revenue. Prioritizing copywriting means your business is at a point where it’s ready to grow. And the right messaging will pay for itself multiple times over – without you agonizing over it.
- Leave it to the pro’s. I get it. Your business is your (other) baby. You deserve professionalism, and I deliver a seamless process that never leaves you guessing on your project timeline… or how fabulous the final result will be.
- Time is money. I have my system down to a science (just like my words.) My copywriting package functions as a month-long intensive project. It’s mainly hands-off for you, and you’re my only copywriting client for those 4 weeks. You’re that important. The only requirement on your time is some client homework, our coaching calls that total 90 minutes, and one round of revisions, if you require them.
- More than just a pretty website. I specialize in copywriting for your website’s essential pages. But that copy goes so much further than your online abode. I coach you on how to use your branded copy throughout every single client touchpoint within your business. Your social media captions, client onboarding, packaging materials, holiday promotions and happy hour conversation will all improve thanks to your new copy.
The Perfect Fit For [typed id=’566′]
For Female Entrepreneurs Ready to Level Up
This package is ideal for entrepreneurs who’ve been in business for more than two years.
If you’re considering a site redesign, a relaunch, or a rebrand, polished copy is a perfect fit. We’ll work together to apply your message to every facet of your online presence.
Your years as a business owner have taught you where your strengths lie, and when you’re better off outsourcing to a specialist.
You’re proud of how your business is grown, and ready to invest in copy that will help it flourish.
More Sales. Less Selling.
- Finally: start convos with your dream clients, effortlessly.
- Get copy that sells while you spend time with your family.
- Stand out in a saturated niche with a website that sounds like you – not your competitors.
- Talk about your products with the same pride you take in creating them.
- Overcome the communication confusion that keeps you from maxing out your profits.
- Book your calendar so full of clients that your wait list is longer than the finale of The Bachelor.
- Show off a gorgeous site that sounds like you, sells for you, and is done for you.
Hi! I’m Liz Convissar.
I built Custom Convo after 15 years of writing professionally, and 8 years in the digital marketing world.
With the last 6 years of my “corporate” career spent in the luxury sector I:
- Increased my business’ blog traffic by 2000% in 2 years.
- Tripled Pinterest referral traffic.
- Spearheaded a re-brand of our flagship location.
- Built the brand for a multi-million dollar expansion.
- Landed our legacy brand on the 1st page of Google…for 10 separate pages.
- Systematized robust content creation for 3 unique brands with vastly different brand voice and product offerings.
- Wrote the copy for every platform for each individual brand. Radio ads, phone menu scripts, AdWords campaigns, magazine ads, product descriptions…you name it, I wrote it.
- Discovered a passion for website copy and content creation.
- Took my talents solo after a brief “retirement” with my two little boys. Now I’m a work-at-home Mom who gets to do what I love most every single day, while helping others do the same.
Good Questions
Copywriting is the art and science of writing words that get people to do something.
“Copy” is the words on your website, promotional materials, inquiry packets, Facebook ads, and Instagram captions. If you’re marketing with words, you’re using copy.
Copywriters combine data, psychology, and word-nerdery to get your audience to take action.
This is the ideal package for successful female entrepreneurs.
Ideally, your business is more of a toddler than an infant (hopefully without the Terrible Two’s.) And I can ease your copy-related growing pains.
As many words as it takes to get your dream client to shout “I’m so in!”
No more, no less.
This varies from page to page, but my package includes the 6 essential pages your website needs, and those typically range from 500 – 1500 words.
Want to know more? Let me send you my pricing catalog.
This package is a 4 week partnership. We’ll kick off with a 30 minute strategy call, I’ll get writing, and you’ll get your website copy 4 weeks later, with time for any necessary revisions. We’ll wrap up with our 60 minute copy coaching session.
How much of my time do you need?
Just the designated time for our calls, a few minutes each week for your copy sneak-peeks, plus however long it takes you to fill out your brand questionnaire while sipping your beverage of choice. Cheers!
Won’t it sound weird if someone else is writing for me?
A copywriter’s greatest skill isn’t writing. It’s listening.
Before I ever touch a keyboard I take the time to learn about you, your business, and understand your product.
This means your site sounds like you. And your dream clients like what they hear.
Investment starts at $2400. Come on over here to request a full pricing catalog.
I understand that you need to prioritize your investments as a small business owner, and I’m thrilled that you recognize the value of excellent copy.
I’ve got copy already – can you just give it a quick touchup?
Your messaging needs to be seamless so I can sleep at night. It’s usually easier to start from a fresh blank page than start slicing up your existing copy.
I do offer a limited number of a la carte hours to existing clients, so once you purchase a Custom Convo package, you get first dibs on them.
This is the perfect way to make sure your copy evolves with your growing business.
Only you can answer that, buttercup. But if you’re all the way down here, still stressing about your site’s conversion rate, and still hoping I can give you the answer, let’s set up a call. It’s 15 minutes, it’s free, and I don’t believe in selling people what they don’t need. I leave that to the elves that create the Target dollar spot.
What is Colorless Copy Costing You?
How high is your bounce rate from drawing the wrong kind of traffic?
How low is your visitor count because you can’t figure out how to draw them at all?
How many visitors leave your site because they don’t know where to go next?
How many sales are you missing out on because you feel sleazy “selling”?
How many dollars each day are you losing?
I’m here to help you stop stressing over those problems with copy that solves them beautifully.
Get Copy That Converts, Starting Now.