Copy that sounds like you.

Connect with your dream clients through conversational content and copy that converts.

Hi! I’m Liz Convissar.

Your business fairy tale (even the Grimm parts) inspired me to build Custom Convo.

My passion? Weaving your words into a story that captivates your ideal clients.

I combine my ability to convey your messaging to your ideal client with real-world experience in data mining and SEO to achieve maximum impact with every word.

I’ve spent:

  • 15+ years writing (with bylines in Tribune Co. papers & ghost posts on your favorite “new media” mags when they were still new.)
  • 4 years earning a B.A. in Mass Communications
  • 8 years working in digital marketing
  • 6 years as the in-house marketing director for a multi-million dollar luxury brand

I write words that sell.

I provide content and copywriting services, so you can focus on using your gifts to serve others well.

All while your copy effortlessly starts profitable conversations with your dream clients.

Working With Me

I’ve still got the childhood-cheerleader urge to wave my poms for all that excites me. I am here to cheer Y-O-U on. Ready? Ok.

You:

  • Run your business like the CEO you are, but need to free your calendar space from the time it takes to create content worthy of your brand.
  • Can’t figure out why your words don’t sound like you, even after all the time you spent stringing them together.
  • Require a writer who takes your business as seriously as she takes hers.
  • Want a website that turns heads & closes sales.
  • Need copy that appeals to the people you actually want to work with.

I:

  • Specialize in taking those tasks off your to-do list and that stress off your mind.
  • Play copy chameleon, adopting your carefully honed brand voice to sound like your cheerful, grammatically correct clone.
  • Know that polished professionalism doesn’t need to be boring.
  • Combine art and science to craft your copy. Data and prose play nicely together.
  • Work with you to understand your products, services, and audience intimately. The result? Messaging that makes your dream clients think you’re a mind reader.

Sound good? Let’s work together.

What I Do

I am so glad you asked. In short:

Conversion Copywriting

Conversational Web Copy

Email Sequences That Make Bank

Juicy, Long-Form Blog Posts

Brand Storytelling

Ghostwriting for Thought Leadership

Here’s what my copywriting and content writing services are all about.